AI-powered athlete sponsorship intelligence

Athletes are already valuable. Now you can prove it.

Virtus turns athlete visibility, attention and brand presence into measurable sponsorship proof—so athletes can prove their value, representatives can price it, universities can support it, and brands can invest with confidence.

Athlete-first sponsorship intelligence powered by AI

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Brand Fit Score

0out of 100

Apparel92

Sports88

Tech74

Brand fit score by category

Athlete Visibility Score

0out of 100

close-up of a player's faceplayer celebratingPlayer taking a shot on goalplayer dunking the ballpitcher throwing the ballquarterback throwing a pass

85%

Of sponsor outreach that turned into deals

Simple scores instead of a spreadsheet of metrics

Cameras, sensors or hardware to install

Sound familiar?

Followers don't close deals. Proof does.

Athletes are more visible than ever, but sponsorship decisions are still driven by follower counts, likes, impressions, reputation, and subjective perception.

Followers don't prove visibility

A large audience does not show how often an athlete actually appeared in valuable moments.

Impressions don't prove attention

Reach can be inflated, duplicated, or disconnected from what was truly seen.

Opinions don't prove fair value

Sponsorship decisions need stronger evidence, not screenshots and guesswork.

How it works

Three easy steps.

From social content to sponsorship intelligence

Reels and video content published on social media accounts, automatically analyzed by AI to surface visibility, brand exposure, and sponsorship value.

We find every moment that counts

Our AI recognizes your athlete in every frame, tracks their screen time and logs the proof behind it.

You get something you can send a brand

A media kit, a highlight reel and a brand-fit shortlist — ready to pitch the same day.

Who it's for

Made for the people who pitch athletes every day.

Agencies with a roster

Score every athlete you represent the same way, spot who's undervalued, and walk into brand meetings with proof instead of a deck.

Roster-wide scoring
Brand shortlists per athlete
Renewal proof after every campaign

See how it works

Universities & NIL programs

Give your athletes real support: measurable value, sponsor-ready materials and a fair, consistent standard across every sport.

Every athlete measured fairly
Ready-made athlete media kits
Stronger local brand conversations

See how it works

Athletes

Stop guessing what you're worth. See your score, see who should sponsor you, and pitch with something real.

Your visibility score
Your best-fit brands
Your own media kit

See how it works

Brands

Know what you're buying before you sign, and know exactly what you got after the campaign runs.

Fit before you sign
Proof after it runs
No more estimated reach

See how it works

Real athlete story

A sponsor-ready Media Kit helped turn Aidan's story into real brand conversations.

“Your app really gave us a way to do that. It gave us something we could actually put in front of a company and say, 'This is who Aidan is, this is what he's accomplished, and this is why it makes sense to work with him.'”

Carmen Yanil Savinon — Mother & Agent of Aidan Savinon

$68K+

in Significant sponsorship deals reported with top brands in New York

60%

growing share of high-value brand sponsorships reported in the Dominican Republic

85%

Of sponsor outreach that turned into deals

~1 week

To initial local business interest after sharing the Virtus Media Kit

Televised commercial opportunities were also reported following the increased visibility.

All figures are as reported by Carmen Yanil Savinon. Virtus provides measurement, packaging and proof; it does not guarantee sponsorship outcomes.

Read Aidan's Story

What you actually get

Things you can send, show and sign.

Not a research report. Assets your team can use in a live conversation.

Athlete media kit

A polished, sponsor-ready one-pager with the numbers and the moments behind them.

Highlight reel

Auto-built from the athlete's best on-screen moments — no editor required.

Brand-fit shortlist

The brands and categories where this athlete performs best, ranked.

Campaign proof

What the sponsor actually got, so renewals become a formality.

Your athletes are being seen. Let's make it count.

See your roster scored, and get one athlete's media kit built for free during the demo.

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