Support NIL with stronger proof.
Give student-athletes better tools to demonstrate value while giving your program cleaner documentation, more consistent records and stronger support for fair-market-value conversations.
NIL moved fast. Documentation did not.
NIL created opportunity—and more pressure on programs to support athletes while improving documentation, consistency and defensibility. When compensation or partnership value needs to be justified, screenshots and subjective opinions are not enough.
When value is hard to explain, athletes miss opportunities and programs take on unnecessary risk.
Virtus turns scattered NIL documentation into a consistent, evidence-based record.
What universities and collectives get
When every athlete in the program has the same visibility record, documentation stops being a burden and starts becoming a competitive advantage.
One consistent record across every sport, every athlete, every NIL conversation — no manual assembly required.
Program-wide visibility
A dashboard covering athlete visibility across the full program — so you spend less time guessing and more time supporting athletes.
Fair-market-value evidence
Objective evidence that supports fair-market-value conversations and gives you clearer proof for every value discussion.
Sponsor-ready athlete outputs
Athlete media kits and assets athletes can actually use, which means stronger athlete support from day one.
Consistent records
Audit-ready exports across the roster, giving coaches, compliance and athletes more consistent records to work from.
Roster-level intelligence
Athlete Visibility and Brand Affinity intelligence at the roster level, replacing scattered NIL documentation with better documentation.
Workflow integration
API and workflow integration options for existing systems, so program-wide proof fits the way you already work.
Athlete support system
A structured support system that helps athletes become more prepared and marketable, turning visibility into real opportunity.
Visibility records that travel with the athlete.
Run the same measurement across every team and sport, centralize records in one place, and give student-athletes sponsor-ready assets they can actually use.
Universities & Collectives: Custom annual plans
Program view
Athlete Visibility
- Appearance frequencyverified
- Exposure durationverified
- On-screen prominenceverified
- Cross-media presenceverified
Illustrative program-level view of athlete visibility, records and brand-pairing value.
What Virtus does — and does not — do for compliance.
Virtus supports
- Stronger documentation of athlete visibility and attention.
- Objective evidence used in fair-market-value conversations.
- Consistent, audit-ready records across the roster.
Virtus does not
- Determine legal or regulatory compliance.
- Guarantee acceptance by any governing body or regulator.
- Replace institutional compliance staff or legal advisors.
Virtus creates a clearer evidence layer for NIL programs operating in a market that is moving toward more structured valuation and documentation.
The intelligence and proof infrastructure for athlete sponsorship.