Measurement you can send to a brand.
Virtus scores athlete visibility, evaluates brand-specific fit, preserves the evidence behind every score, and packages all of it into assets and workflows commercial teams can act on.
What you actually receive.
A shareable, public, sponsor-ready profile that combines athlete story, visibility proof, brand fit and commercial context.
Athlete Visibility Dashboard
See your athlete-wide visibility score, the factors behind it, and the verified moments that created the score.
Understand where attention is actually being generated.
Brand Affinity Dashboard
Compare brand-specific affinity and understand which categories and partners align most strongly with the athlete.
Prioritize the pairings most likely to create value.
Athlete Media Kit
Share a public, sponsor-ready profile that combines athlete story, visibility proof, brand fit and commercial context.
Put something concrete in front of a brand.
AI Highlight Reel
Automatically generate clips of high-value appearances and exposure moments.
Show the moment, not just the metric.
Campaign Recap & Renewal Proof
Summarize deliverables, performance and evidence that supports post-campaign reporting and renewal conversations.
Defend the renewal with evidence.
Questions, answered plainly.
What is Virtus?
Virtus is an athlete-first sponsorship intelligence platform that measures athlete visibility and attention, evaluates brand-specific fit, and turns the evidence into sponsor-ready assets and decision intelligence.
What is Athlete Visibility?
Athlete Visibility is a 0–100 athlete-wide score that measures the attention an athlete generates based on visibility factors such as frequency, duration, prominence and cross-media presence.
What is Brand Affinity?
Brand Affinity is a 0–100 score for a specific athlete-brand pairing. It builds on Athlete Visibility and adds factors such as audience demographics, brand category, campaign objectives, audience overlap, exposure quality and activation market.
Do I need special hardware or sensors?
No. Virtus is designed to analyze existing game film, broadcasts, streaming, social and creator content without special sensors or broadcaster integration.
Is Virtus only for NIL athletes?
No. Virtus is designed for student-athletes, professional athletes, their representatives, universities/collectives and brands.
Does Virtus guarantee sponsorship deals?
No. Virtus provides measurement, proof, brand-fit intelligence and sponsor-ready tools that help users make and support stronger sponsorship decisions.
Can agencies or platforms integrate Virtus?
Yes. Multi-athlete plans, enterprise workflows and API/data access can support agencies, athlete platforms, marketplaces and other partners.
Does Virtus determine NIL compliance?
Virtus supports stronger documentation and fair-market-value evidence. Compliance decisions remain with the applicable institutions, governing bodies and professional advisors.
Victory is visible. Value should be too.
Join the new standard for athlete sponsorship value.